An estimated seven in ten American employees want a new job. Millions more are making for their first career step after graduating. And most of them will use LinkedIn—or try. Because while LinkedIn is the dominant platform for hiring, networking, and recruiting, very few job seekers know how to maximize its incredible power. Here are two who do: Omar Garriott and Jeremy Schifeling, career coaches who ran LinkedIn’s education team, then formed the Job InSiders to advise all levels of job seekers. Now they’re sharing all they know in Linked, the definitive guide to conquering LinkedIn, written for everyone from the newly minted college graduate to midlife career-changer.
At the core of Linked is an indispensable five-step framework for the modern job search. It gives candidates the tools and techniques that matter most to cut through the clutter on LinkedIn’s massive site while focusing on the new realities of the job market—including how employers actually zero in on new hires, and how you can you ensure that you stand out. Clear, lively, accessible, and direct, Linked teaches how to burnish your increasingly important personal online brand. Work the powerful Network Effect, like turning a simple introduction into an invaluable referral. Learn how to think like a recruiter and tailor your profile and job application to their needs. Master the three rules of the LinkedIn search algorithm, and game the Applicant Tracking Systems used by more and more recruiters. And employ advanced LinkedIn hacks, like playing “Who Viewed My Profile Roulette,” and strategically post articles relevant to the industry you want to join.
The result: not just the job of your dreams, but a future secured