Meet moimoi—the colorful creatures scientifically proven to distract and delight your fussy baby!
Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look! When Dr. Kazuo Hiraki tested many different designs at the University of Tokyo “Baby Lab,” babies looked at moimoi for twice as long as the competition. Parents in Japan swear by moimoi and have purchased over 500,000 books—and your newborn or toddler will love the high-contrast art and silly sounds of moimoi, too!